The Most Popular Job Roles In Finance

There is a plethora of jobs in the finance industry. Many finance jobs are centered around several primary professions such as commercial banking and investment banking. Naturally the most common jobs fall within those two categories. Currently, the more popular of the two is investment banking. Consequently, the most popular job roles in finance are positions in the investment banking arena.

Industry coverage is a large area covered by investment bankers who specialize in product groups such as utilities, aerospace, real estate, etc. This group has a group of senior bankers called Managing Directors which are backed by Directors, Vice Presidents and Associates. The managing director will help strategize the next move for the group as it grows and the team usually recruits new graduates into this group quite aggressively.

Corporate finance is an area with the primary function of raising money for corporate ventures. As an analyst in this group, you would be responsible for preparing registrations and attend road shows where investors are sold securities. Debt Capital Markets or Equity Capital Markets originate new issues of bonds or securities. They advise about the best time to issue these new debts or equities. Mergers and Acquisitions is yet another department which is under investment banking. Mergers and acquisitions generate fee income for investment banks. The bank sets up the acquisition even under market conditions that would make the acquisition unfavorable through creative methods that benefit all parties and the bank gets paid handsomely for their effort.

Project Finance help fund the infrastructure of a government or oil capital project, generally funneling funds from one foreign country to another when other options for borrowing have dried up. Trading is a job with which most of us are familiar. It is sales of securities on the stock market floor or from an office. Structured finance, derivatives, advisory, equity and fixed income research and international sales and emerging markets are other jobs that can be performed in investment banking.

Public finance, retail brokerage or stockbroker, institutional sales and ratings analyst are the remaining positions in investment banking. Many of these jobs are more glamorous than the others, but they all pay well. The most popular job roles in finance include any position in investment banking which comes with a hefty salary and many also pay bonuses. Commission often accompanies any position that generates sales to compensate for performance. Ratings analysts command an average annual salary of 68,000 with an average of 5,000 in bonuses. An exceptional employee should expect a higher salary. A managing director in Industry Coverage can command a salary of 130,000 to 220,000 annually. The job you pursue in Investment Banking will be your personal choice. Your compensation will be excellent and hopefully, you will find a home based on your talent and interests.

Best Free Survey Site Earn Real Money Online Without Spending A Dime

Do you want to earn money online without spending a dime? Most likely you want. Dont you? Most people like you are making quite a good income with the best free survey sites without spending a dime. But it is true that you wont be able to make your full time income with free survey sites. However, best free survey sites will just give you a little extra cash in your pocket.

If you dont understand this concept, I bet you will get disappointments. Sometimes a few people make quite big cash with free survey sites. But what they hide is they make efforts to promote those survey companies and to get referrals. Well, if an average person joins at least 150 legitimate survey panels, then he can expect to earn a few hundred extra dollars every month in his pocket.

Now, I am going to talk about one of the best free survey sites that offer you to earn some real money online.

Cash Crate This is the one of the best free survey sites out there. Why is it best? First of all it is free-to-join and it allows members from more than 100 countries. The second thing about Cash Crate is it has lots of satisfied members that post their checks on Cash Crate wall. The 3rd good point is it has a forum to help its members.

So how will you earn money online without spending a dime with Cash Crate?

You have lots of options:

Take its surveys and get paid for it. The new and good feature of Cash Crate is its daily surveys. You will get a series of online paid surveys until you dont complete at least one survey.
Download software on your PC and get paid for it.
Take offers (both free and paid) and get paid for them.
Refer your friends to this site and get paid for it.

Overall, if you are still struggling to make your first online dollar, then I would suggest you to join this best free survey site.

The final word is it has years of reputations and thousands of satisfied members. But also, not all members are able to make money with Cash Crate. It happens because most of them dont take any surveys and offers. Thats why they dont make any money. The hard rule of life is if you do nothing, then you wont get anything.

An Unfading American Choice About Pizza Franchise Opportunities

The pizza industry is just one of among the most lucrative business in the U.S.; with a consolidated earnings of over $40 billion this 2013. The sector additionally never looks to have a lack of customers, with an average of about 90 percent of all Americans enjoying pizza approximately once a month. No matter if you’re preparing to start a little something fresh or to capitalize on the popularity of a specified brand, terrific pizza franchise opportunities could be made better by grasping these quick tips:

Make Thorough Assessments. .

Capital is a significant matter when taking up a franchise business, and this incorporates the monetary resources and real estate important to sustain a business locally. When it comes to any food business, on the other hand, connectivity to ample materials of high-quality ingredients is equally as crucial, so you’ll ought to consider shipping and storage costs accordingly. Lastly, you’ll ought to look at the franchise area, local climate conditions, and market demographics to decide on the viability of the enterprise.

Do Your Homework.

Previous to consigning to any business judgment, analyze the several franchise prospects available so you can pick the best option. After all, it is certainly never a good idea to follow your intuition on its own; you also ought to make an enlightened and experimental examination of any business opportunity. Learn about the licensing terms and your fiscal responsibilities as a franchisee so you’ll know exactly what is anticipated of you.

For instance, you may be called for to invest in equipment and materials solely from the franchisor. If you might, talk with other franchisees and request their guidance. It also never hurts to check the franchise’s details against the Better Business Bureau (BBB) or the Small Business Administration (SBA).

Get Everything in Writing.

It may not be wise to choose a disclosure record or a contract proposal. Some franchise deals may also involve commitments that are not written in the contract. If a franchiser is hesitant to even put such words on paper, then that must give you reconsiderations.

Food is a basic necessity, and new franchise opportunities for pizza just about never have to deal with lowered demand. When entering into a likely prosperous business venture like this, nevertheless, it is always wise to tread with care. Browse through the SBA’s quick guideline for acquiring franchises at:. sba.gov/content/franchise-businesses

It Is Now Easier To Get A Wachovia Loan Modification

Frustrated borrowers stuck with the risky and unaffordable Pay Option ARM loans may be getting a break on their applications for a Wachovia loan modification. The recent final approval for the purchase of Wachovia by Wells Fargo Bank may open the door for a more aggressive loan modification program for homeowners facing default on their mortgage loans. Prior to the announcement of the purchase, Wachovia had implemented a beneficial loan workout program that offered their clients a low, step rate loan modification to help them avoid foreclosure and stay in their homes.

However, during the finalization of the Wells Fargo take over, borrowers experienced an extremely uncooperative response when applying for a Wachovia loan modification. The previous program was discontinued, and borrowers were routinely told that Wachovia was not offering any type of loan modification program to needy borrowers. The most a homeowner could hope for was a payment deferral or repayment plan. These two options are short term solutions at best, and not beneficial to the majority of borrowers as a long term solution.

Now that shareholders have given the final approval for the buy out, predictions are that a more aggressive Wachovia loan modification program will be implemented to quickly resolve the high default rate on Pay Option ARM loans written for the majority of Wachovia customers. Wells Fargo $12.7 billion acquisition faces immediate stress as home foreclosures keep rising and unemployment forecasts paint a dim, and lengthy recession threat.

Wells Fargo now owns $482.4 billion dollars in a loan portfolio that will produce $60 billion in losses over the next three years, and about 60% of that will come from the Pay Option Arm mortgages. That is a big incentive to find a cost effective, far reaching and streamlined Wachovia loan modification program to help the lender get those bad loans off their books. Homeowners who have been facing a brick wall may now find that they will have the opportunity to obtain a loan workout to avoid foreclosure and stay in their home.

Borrowers trying to get a Wachovia loan modification will have to be patient and persistent for now. There is no time line in place yet, however homeowners who are actively pursuing a loan workout with Wachovia should stay the course and work within the current system so that they will be in position to move forward as soon as any new program is implemented. Wells Fargo will have to make some tough decisions on how to best write down these loans, but borrowers could see a real benefit as the lender moves forward to clean up the mess they inherited.

Entrepreneur Marketing Tips For Creating A Sales Pitch

Business marketing is a very important part of any business that wants to stir the attention of the right customers who would someday utilize the products or services of a company. A proper sales pitch is the core of any marketing portfolio because it brings in new customers and makes the old ones stay. One of the many purposes of business marketing is to make the customers feel that they have spent their money on a good investment, namely, your product.

The first thing that an entrepreneur should do when marketing his business is to create a meaningful company statement that can make an impact on its potential clients. Your company statement should target your potential customers’ situations so they’ll find it easy to relate to your company. This will also instill confidence in them since they now feel that they can trust your company and its products.

Customers are becoming very wise because of the number of competitions in the market to choose from. Creating a quality sales pitch will lend class, integrity and value to your products. So it is important that your pitch is the exact duplicate of what your company stands for and who is it functioning for. A weak sales pitch will not capture any attention and will only be a waste of money and effort.

The key to successfully market your business is to know how to highlight the advantages that your customers can benefit from your company. You need to place your customers in every angle of your sales pitch so they would feel they’re given importance. Not only should the sales pitch provide the benefits of the product but it should also describe how it can solve specific problems of the customers. To make an effective sales pitch, make it more about your customers and less about the product.

Things To Know Before Going For A Private Bank Job

If you are looking for a job in private bank, then there are a few things you should know. For instance, some people face this dilemma of whether to look for a job in public bank or in a private bank. Though both public & private banks belong to the banking sector, there is some differences in the way they work. The nature, constitution and working procedure of a private bank is quite different from those of a public bank.

Here are some key things to take note of before you go for that private bank job:

i. Campus interviews: These days, private banks are showing an inclination in conducting campus interviews and making recruitment therein. On the contrary, a public bank relies more on newspapers for the same. Private banks have learnt to shed the conventional form of hiring and have found out that recruiting through campus interviews gives them a greater amount of flexibility, convenience and ease. Plus, it is time-saving and cost effective as well. It is hard to grab a job in a private bank. Hence, its never too early to start your career. Make sure to attend your college campuses while you are still in your college.
ii. No quota system: One must admit that the quota system is one of the major drawbacks of a public sector bank. Under the quota system, both the parties are likely to suffer. Banks lose out on recruiting the best talent. And the talented potential candidates find it hard to get a placement. However, in private banks, the system of quota does not exist. They are free to choose candidates on the basis of their merit.
iii. Low vacancy: Unfortunately, private banks do not have too many openings. The vacancies are limited in number and in a country like India, where unemployment rate is quite high, there is too much competition. So, you need to make sure that you are ready for the challenge. Prepare yourself well, sit for interview with confidence, and read journals, magazines & books to increase your general knowledge.

Cashing In With A Holiday Franchise

If you’re interested in investing in holiday franchises, then you will want to read this article. In this article we will discuss what makes holiday franchises successful, and what to look for before investing in a holiday franchise opportunity. After reading this article you should be able to assess whether or not a holiday franchise is right for you, and if so which one would be a good investment.

Every business has a time of year where it is more profitable than any other time. Most good holiday franchises peak out during a specific holiday like Halloween, Valentine’s Day or Christmas. However, most successful holiday franchises are able to sustain business throughout the rest of the year or Elise break even with costs, or can operate profitably only a few times a year, and then close down for the rest of the season.

Secondly, they can work in reverse. Some businesses that are very successful overall, are even more successful during the holidays. Look at UPS — it’s not specific to holidays, but during holidays when everybody’s buying gifts for loved ones across the country, they will need a way to deliver those packages. This is what makes the UPS franchise such a great holiday business. Things to consider when looking for holiday franchises is to think outside of the box.

If you’re stuck for ideas on different holiday franchises to look at, think about what businesses complement different holidays. For example, Ms. Fields cookies are perfect for Christmas, because Santa Claus is known to eat cookies. Not only that, people like to buy cookies for gifts for Christmas. If there’s a certain holiday you’d love to have a business franchise revolve around, think of all the complementary goods that are related to the holiday. Make a list, and then analyze different franchise opportunities which coincides with that list.

I recommend looking at Holiday Franchises as a way to add to your franchising portfolio, not for someone that is just getting started. While these franchises can give you so much success in the holiday months that is makes up for the lack of profit during the off-season, it can very risk to put all your faith in just a couple of months. For example, what if one Christmas season there was a shipping scare due to terrorism? You as the franchisor could of just lost tens, possible hundreds of thousands of dollars due to the lack of faith in the shipping industry.

Finally, a holiday franchises is just like any other franchise. It needs to have a proven track record, a profitable business model, and the demographics in your area you to coincide with the demand for the franchise. Do your homework, and make sure you get a franchise lawyer to analyze the franchise agreement.

In conclusion, follow the advice given in this article and you should be well on your way to finding the right holiday franchise that fits your needs perfectly.

Mobile Marketing and Advertising for Small Business

The mobile marketing and advertising news-wires are abuzz and more and more companies are jumping into the game on a daily basis. Powerhouses like Google and Apple are building their arsenal for the mobile advertising phenomenon that is all the talk right now.

Companies large and small are jockeying for position within their target markets and local niches in an effort to get a first mover advantage in the inevitable transformation to the Mobile computing tsunami that is already taking shape.

What this means to the Small Business owner and in-house marketers is that the mobile marketplace has gained momentum. A solid mobile strategy can provide a huge advantage and be your secret weapon for success among a targeted niche audience or in a localized small to medium size metropolitan area.

You see, we understand that you don’t have the time to keep you ear to the ground on all of this Mobile mayhem, because you are busy with your two hands on the wheel with your companies. What we also know is that you rely on other small businesses to provide you with the knowledge and the tools to make sure that you are keeping you marketing and advertising efforts relevant and effective. In the ever evolving multimedia e-marketplace, you need solutions and you either need them to be service based and low cost, or you need them to be extremely easy to understand and integrate on a do it yourself basis.

After all, one of the coolest things about being a small business owner is the adventure of wearing a variety of hats and learning the latest and greatest techniques to stay ahead of the competition. Today, Mobile Marketing might be one of the most effective and efficient means to push your business out ahead of the pack. Whether you are a retail shop, professional service, restaurant, hotel, craftsman or independent artist, you can engage your customers like never before.

The tools, knowledge and abilities to put this into motion for your specific marketplace are right at your fingertips. Although this might seem like a complicated technological maze, you’ll be pleased to find that many other small companies within the Mobile Marketing industry have brought forth some interesting and easy to understand guidelines and tools that you can utilize today in efforts to launching your company into the Mobile arena.

Interview Question bank PO

Tell me about yourself? This is an open question generally asked in every interview. This question provides a good opportunity for candidates to tell their strengths that have been mentioned in their resume. This also provides a platform at the beginning of the interview to explore their personality in front of interviewer and leave a good first impression. While answering this question, Be yourself. Another question that might be asked is what are your biggest accomplishments till date? The answer must be related to job, it provides an opportunity to show your competency level. Another generally asked question might be where do you see yourself in five-ten years time-span? How do you handle criticism during different situations? While answering these questions try to reflect the positive attitude and convey a message that all criticism has an advantage if taken in positive sense, all the criticism provides an opportunity for self-improvement. Also illustrate them by giving an example that how a week idea that has been criticised have some good points also. Another question might be how will you cope with a change in environment surround you? Tell how you can adapt and learn quickly in different situation. Turning negatives circumstances into positives (change your weaknesses into strengths) and increase the productivity of the individuals and organisation as a whole. An important question may be what can you do for us that someone else can’t do? Answer this question must be in accordance to job skills needed. If the candidate has understood the details of the job in a proper sense, then he tries to answer this with a combination of your skills/experience with others. Another question that generally asked during interview is to describe a difficult problem you’ve to deal with. Clearly explain the interviewers that you have approached a problem, the process, the result and how you overcome the difficulties come in front of you. This will reflect your positive attitude towards challenges, and you were not discouraged by the situation comes in front of you. What is your greatest weakness is a commonly asked question? This question gives you an opportunity to show that you have identified your weaknesses and now working on reducing your weaknesses. How do you handle tension/stress is a difficult question generally being asked? Explain how you avoid stressful situations, and if not how you deal with them, give some examples also. How do you decide your direction? Show by giving some examples of how an individual can finish up the task without unnecessary complications. You can give examples from your personal life. Do you prefer working with others or alone? Explain how you can work well in both situations and can be benefited in both the situations ”

For More Information You Can check the Upcoming Bank Exams Portal having Latest 2011 Bank Exams Updates and Notification with Information about Recruitment in Banks .

Mechanical Trading System Eliminates Subjectivity, Confusion, Hesitation & Missed Trade From Your Day Trading! Read On To Find More

You must have often come across the term Mechanical Trading System. Mechanical Trading System is basically a ‘packaged expertise’ in forex, futures, stocks and options trading. Usually highly experienced traders develop these kinds of systems. They package their trading experience into a set of ‘top secret algorithms’ that remove all the uncertainty of the trade.

As perceived by some inexperienced traders, mechanical trading systems are not scams. They have their uses and legitimate day traders and trading professionals do use them. However, there is a world of difference between using a mechanical trading system and being a skilled trader yourself, think of it as the difference between having power tools and being a skilled carpenter.

What Is A Mechanical Trading System?

A mechanical trading system uses historical parameters to determine when certain trades should (or should not) be made. They have usually been back tested to check with existing market data, and they have specific entry criteria (buy EUR when price is at $1.20 would be one example) and specific exit parameters (sell EUR when price exceeds $1.22) to automate a lot of trading activity. These objective criterions are based off the accumulated data of hundreds of thousands of trades.

How Does A Mechanical Trading System Work?

Ostensibly, a mechanical trading system removes the emotional weight’ from trading activity, and prevents them from being blinded by greed. In practice, what it does is provide the trader who is overwhelmed with information that he is watching, with a filtered set of information to handle ‘baseline parameter’ trades so that he can focus his attention elsewhere. For beginning traders, they are an effective set of training wheels while they learn to do the research they need to make a more substantial and nuanced trading strategy.

What Are The Advantages of A Mechanical Trading System?

The primary advantage of a mechanical trading system is that it automates a lot of data gathering, and for a narrow range of trades, can effectively automate your day trading practices. Depending on which one you are using, it may be aggregating a lot more information than a beginning trader would consider boosting confidence in its trade recommendations.

Mechanical trading systems are also likelier to find an early entry point on a trade, and depending on how they are programmed, may be a good ‘conservative play’ for getting out of a trade.

The use of good mechanical trading system will eliminate all subjectivity, which can greatly reduce your trading stress.

TSUBOT by Tsunami Trading Educators, Inc. is one such system which analyses price volume & momentum in real time and gives out high margin 100% mechanical trading calls right from computers speakers.

Quick Methods Of Gta Online Money Glitch Considered

gta Online unlimited Money – New ???GTA Online??? infinite money glitch found after ???GTA 5??? patch 1.09 – National Video Game

Rockstar Games has confirmed a new fix is currently being handled that can end cheating and hacking within the online multiplayer part of Grand Theft Auto 5. Since the launch of GTA Online noisy . Oct., players have found infinite money glitches and also other exploits. According to an update posted by Rockstar on its official website from Dec. 27, a whole new fix has decided to be released.

Despite Rockstar Games’ best efforts, GTA Online players are actively trying to find new ways and methods of gaining infinite cash. In response to GTA 5 patch 1.09, players have found a whole new infinite money glitch in GTA Online and it would appear that players are once more starting to collect great wealth in Grand Theft Auto 5’s online multiplayer.

After successfully eliminating enemies on the top of your respective destination, a briefcase arrive into the possession. In order to initiate the GTA Online infinite money glitch and earn mass wealth quickly, players must hover on the delivery location with all the helicopter without landing. Doing so begins the bucks glitch and GTA$ begins to amass quickly.

If you have been playing GTA Online and received a lot of GTA$, but didn’t perform in different game manipulation, Rockstar has disclosed those players are not punished. However, should they choose to, any gifted money is easy to remove from your account by submitting a request to Rockstar Support. Find the company’s full comment below:

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Businesses For Sale – Satisfying Your Inner Entrepreneur

New Zealanders are renowned for their entrepreneurial skills and their desire for autonomy in the workplace while building something that will create a future for themselves, their families and the wider community. With the ability to build an empire out of number 8 wire, many turn their skills to developing and building a business. However, questions do arise as to the best course of action: is it best to start a business from scratch or to purchase an established business that can be streamlined under the careful operational skills of its new owners.

There are many options to purchase businesses for sale in New Zealand which offer the investor a great opportunity to enter the world of the entrepreneur or further extend their business portfolio. One of the key benefits of purchasing an established business is that the company will have a track record of success, staff, stock and a base of customers to which the platform is set for further expansion. There is simply less risk involved when purchasing a business compared with starting a business from scratch. With an established business, the new owners take over an operation that already has a reliable and proven income with future cash generating abilities, a recognised customer base and loyal following of the business, brand and its offerings, along with employees who are familiar with the business.

When considering how the business is to be financed or paid for, it is worth noting that banks and other lending institutions are generally more comfortable lending money for the purchase of a business with a track record. This reduces the risk involved not only for the investors and lenders, but for you as a new business owner.

However, due diligence is required in purchasing any business. Just because a business has a track record of income and profitability doesnt necessarily mean that it is going to carry into the future. Careful consideration must be given to the business fit with the skill set, knowledge and lifestyle that you currently have and your desires for the future. Choosing the right business is a key step, one that reflects your experience and abilities to ensure the future success of that business.

When considering the purchase of a business in New Zealand, it is highly advisable that you seek the advice of a professional consultant from a leading real estate agency. Their experience will greatly assist you in the pre-screening process, ensuring that you are viewing businesses that not only have a viable future, but suit your needs.

Basic Finance Formulas Free Assisted Information

I am confident that your pursue for basic finance formulas has approach to a conclusion as you read this article. Yes, are those days gone when we have to explore continuously for basic finance formulas information or other such information like financing, financial services, finance job or even msc finance. Even exclusive of articles such as this, with the Internet all you have to do is follow on and use any of the explore engines to find the basic finance formulas information you want.

Finance company focusing on the lending of money to customers, the purchasing of accounts receivable and the extension of credit to business. Write a living will in case you or your major other become seriously wounded or die and unable to make money choices.

Sellers can protect themselves at the outset by requiring the purchaser to prove his or her credit status before signing a contract. Buyers can easily get a mortgage prequalification letter or preapproval letter to show that they seem to be a good risk. This letter should give the seller with some quantity of comfort in going forward with the deal.

whether or not the monthly fiscal payment for the one piece of debt was the same as for the different units of debt, it makes sense to consolidate them, but the reality is that debt consolidation not only combines all the loans, and so on. Into one, but it also gives huge savings at the same time.

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If you are not in a position to pay the entire amount you will currently pay only some of it, but you must plan on how you are going to repay the debt. Work out your future earnings and balance it with the amount you are able to afford to spend.

One of the best paths to find potential planners is by talking to others. If you already have an accountant, ask if they know of any planners that could assist with your current position. Check with friends and family or anyone else that you trust for referrals as well . It’s much better to get some first-hand recommendations before scouring the phone book or net.

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What is load bank testing

Load banks are often talked about in industrial environments, but many people dont know exactly what they are or what they do. Essentially, a load bank simulates the electrical load that powers a piece of electrical equipment. By mimicking the real load that will be transmitted to a source that powers this equipment, it helps to test its reliability.

As a result, load banks are very important in industrial contexts. Keep reading for further information on load banks and load bank testing.

Uses for load banks

Load banks are often rented and used in a variety of situations. In factories, they are useful for testing generators and turbines. In situations where generators are kept on site but only used in the event of a power outage, they may also be useful for regular testing of these generators to ensure that they will still work when needed.

Load banks may also be used to test other back-up power supplies, like batteries and UPS (Uninterrupted Power Supply) systems. UPS load bank testing is often carried out during preventative maintenance. As well as testing whether or not a UPS system works, load bank testing can also test the condition of batteries within the system in order to ascertain how much life each cell has left.

Other applications of load bank testing include ground power testing, tackling problems caused by wet stacking (often found in diesel engines or generators), getting rid of carbon build-up on piston rings and building gas turbine platforms.

Why is load bank testing important?

Load bank testing is important because it helps to prevent disruption to electrical power services. This is very important in factories, when even a small amount of downtime can represent the loss of a significant amount of money. However, its also crucial for hospitals, which depend on electricity to power life-saving equipment as well as basic lighting. Other public institutions, like the military, depend on load bank testing too and its also crucial for airports, gas and electricity suppliers.

The frequency of load bank testing varies between industries and commercial sectors. In some factories, it may occur weekly while in other buildings it may only be an annual occurrence. In the latter case, load bank rental companies are often brought in to carry out the testing. The type of load bank needed may vary, but most rental companies are able to supple different types, such as AC resistive load banks and DC load banks.

Patience for Entrepreneurs

Its summer and so for that reason Ill break from my insistence on pragmatic advice and write on a topic you might consider fluff. Yet its the biggest mistake I see small business owners make, including me. We have no patience. I think that its a given that a requirement for being an entrepreneur is to have a low grade case of ADD, or in my case, ADHD with an emphasis on the H. And in marketing, that will kill you.

I cant tell you how many times a client tries something and when there are no immediate results says “Well that doesnt work.” Its like lifting weights one day and expecting that tricep cut to develop overnight. Im not suggesting that we all go out and spend a bajillion dollars on advertising during American Idol. But I do think that in order for your PR and marketing tactics to work you have to learn to wait a bit. Here are a few tips to use to figure out if youre too impatient.

1. Are you measuring your campaign results by the number of orders youre getting off each initiative? In a word, DONT. Look at your website hits instead, or the traffic in your store. Whats the first step toward buying your product or service? Do they request a brochure? Do they visit the website? Measure by those “first steps” in the short term.

2. Are you changing your marketing strategy on a weekly or monthly basis? WRONG. You had better have confidence in your strategy (or your consultant) from the start. Nothing works if you dont believe in it 100% from the beginning. Switching around what youre doing on a constant basis and youll end up running circles.

3. Are you relying on only one outreach method? It may work now, but it will stop working eventually. Or youll end up trying one thing after another. BLEND your messaging channels. If youre doing radio, connect it to an online promotion as well. Trying guerilla marketing? Make sure youve got some PR working in conjunction with those “on the ground” techniques.

Particularly in the online world, patience is the key to success. Jay Conrad Levinson, the founder of Guerilla Marketing, believes that patience is the most important characteristic of successful entrepreneurs. Be confident in your approach. Measure it wisely. And then, like that old farmer in the field, be patient and watch the seeds of your marketing work grow.